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The Sports Goods Market in China - Executive Summary

EDM Publications

The Sports Goods Market in China - Executive Summary

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Published by Sporting Goods Intelligence Europe in partnership with ISPO and the EMLyon business school, “The Sports Goods Market in China” covers mainly five sports categories in the Chinese market: Fitness, Running, Team sports, Snow sports + Outdoor.

Based on the same methodology and quantitative/qualitative approach as the previous market research reports by Sporting Goods Intelligence Europe, it handles the following issues for China:

• Social and economic situation
• Sports participation
• Market size and leaders
• Analysis of selected sports categories
• Market approach
• Retail structure
• Prospects and conclusions
• Directory of national key players

Furthermore, for each of the five sport categories mentioned above, the following points are discussed in detail: infrastructure, participation, market size & development, market leaders, specialist retailers.

The report of more than 300 pages is largely based on many interviews of key players in the industry. It also analyzes many case studies of business strategies that brands have used to approach this enormous yet complicated market, and includes more than 50 company profiles.

The report also includes the main results of a consumer survey whose raw data are also available separately.

People who contributed to the report get a 30% discount.
Subscribers to Sporting Goods Intelligence Europe and/or The Outdoor Industry Compass get a 40% discount.

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