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212.93 EUR incl. VAT, plus shipping
(199.00 EUR non-EU customers / excl. VAT)

Delivery in 2-3 business days

Sports Business is right in the middle of a massive transformation.

Trends like “Self-Optimization” and “Digital Health” are re-defining the market and its rules, with new business models and new players springing up at every corner. At the same time, boundaries between industry and retail segments are melting away. This future trend study anticipates the radical change that is bound to happen in the next three to five years.

Sport 2.0 – the digitization of the sports business – is the first crowd-study for this important topic. It is based on the analysis of digital future trends and a survey within more than 600 early adopters – users of the ISPO OPEN INNOVATION platform; with 30.000 users it is the biggest independent innovation community of the sports business. Those consumer experts provided detailed feedback on their expectations towards sports manufacturers and add another layer to the depth of this trend study.

But this crowd study is also of importance to other industries: It shows how the technological trends, customer demands in the digital era and innovative business models interact with each other. It thus provides decision makers from adjacent sectors like food products, consumer goods and tourism with the impulse to form their future digital strategies.  

This Report is in GERMAN - but is avalible in ENGLISH soon too.

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