Crowdsourced Innovation – Revolutionizing Open Innovation with Crowdsourcing
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Open Innovation and Crowdsourcing are among the most significant business trends of the last decade. Today, they frequently appear in corporate mission statements or management agendas. Like few other concepts and approaches, they embody the organizational virtues of the twenty-first century. But are companies really harnessing all the external knowledge, skills, and creativity available to them? Do they really integrate customers, end-users, or employees in their development and decision making processes? The reality is that most companies fall short in opening up and connecting with the outside world in a sustained and beneficial manner. To fully leverage the innovative potential of the Crowd, companies have to see Open Innovation and Crowdsourcing as significant strategic elements. They need a holistic approach and goal-oriented structures. This book presents such an approach. The concept of Crowdsourced Innovation and its characteristic methods have evolved through many successful projects and collaborations between innosabi and leading companies across diverse industries. The unique integration of Crowdsourcing with innovation processes offers solutions for the most pressing issues many companies face surrounding the conflicting priorities of customer orientation, speed to market, and inventiveness. Building on the experience of innosabi, this book outlines the immediate paradigm shift in the user/producer relationship and explains how companies can take advantage of new opportunities created by this shift. Various best practices and case studies demonstrate how Crowdsourced Innovation is the key to developing innovative products, services, and business models. This book should appeal specifically to decision makers in management, marketing, R&D, and innovation management, who are tasked with designing and implementing successful Crowdsourcing strategies. Benefit from innosabi s extensive knowledge and harness the virtually infinite innovative potential of the Crowd.